Counterfeit products are the bane of every business out there and can serve as a major factor for detrimental results. Businesses not only lose out on a sizeable chunk of their revenue through counterfeit products and they help to bring down the brand value of the product. The best way to prevent this would be to opt for anti counterfeit packaging that comes equipped with identification codes to help cite the authenticity. Most of these types of packaging come equipped with barcodes that can be scanned using a smartphone from the consumer’s end and checked out.
Why use this?
Unauthorized copying of the data associated with a product can make it extremely difficult to recognize from the real one and lead to consumers getting duped and paying their hard-earned money for a product that is sub-standard and does not serve the purpose. These can also lead to the loss of other sensitive information such as consumer addresses and credentials. This is especially harmful when we take into account financial transactions and data associated with them. For many companies, product authentication plays a major role in safeguarding their brand image and the messaging that they have to offer to their consumers.
Authentication can be of many types depending on the product in question. It can be digital if it is commodity-based and digital if it is something that is being used through electronic mediums. In any case, getting it authenticated will only help to increase the brand value and bring down the revenue losses.